Retail · Fashion · E-commerce
Navrang Saree House × Navrang Drapes
Three years of building the brand. Now taking the store online.
For approximately three years, DZYNE has worked with Navrang Saree House — an established saree destination in New Market, Bhopal — across social media, content, campaigns and digital communication. The partnership has now entered its next chapter with Navrang Drapes: taking the brand beyond its physical store and building its online retail presence through a complete e-commerce ecosystem.
03+
Years Together
01
Physical Store
01
E-commerce Brand
360°
Retail Communication
The Brand Ecosystem
Navrang Saree House
Physical Store · New Market, Bhopal
Content · Social · Campaigns
Brand Presence
Navrang Drapes
Digital Retail Brand
Website · Products · Stock · E-commerce
Online Store
Our Role
Social Media Management
Ongoing communication and digital presence for the retail brand.
Fashion Content
Product-led and styling-led content around sarees and collections.
Product & Store Shoots
Capturing products, collections and in-store retail moments.
Reels & Design
Engaging video, posts, carousels and campaign communication.
Campaigns
Launches, festive occasions, curated collections and events.
E-commerce Management
Product uploads, catalogue, pricing, categories and merchandising.
Stock & Inventory
Availability, product additions and sold-out updates on the store.
Website Content
Product titles, descriptions, imagery and the online experience.
The Physical Experience
Navrang Saree House
The established retail store — in-store collections, seasonal launches, events and local retail presence.
The Digital Experience
Shop online — navrangdrapes.comNavrang Drapes
The online retail brand — product discovery, catalogue, merchandising and the complete e-commerce experience.
Behind every product page.
Every product online needs more than a photograph — it has to be organised, described, uploaded, categorised and kept aligned with stock.
The E-commerce Chapter
From shelf to screen.
With Navrang Drapes, our role extends beyond marketing into the actual e-commerce operation — the digital layer behind the store.
Digital Merchandising
Curating the digital shelf.
How collections are organised, photographed and presented determines how easily customers discover what they want.
Offline × Online
One brand. Two storefronts.
The store builds trust. The digital platform builds reach. DZYNE connects both.
The customer journey.
Discover
Instagram and campaigns.
Explore
Collections and content.
Shop
Store or website.
Social media, physical retail and e-commerce, working as one Navrang experience.
From New Market to every screen.
Extending an established retail experience into a complete digital and e-commerce ecosystem.
From store front to store online.
DZYNE × Navrang Saree House × Navrang Drapes
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